In the past decade, technology reshaped our lives at a pace unseen and unmatched ever before.
Computers, mobile phones, smart home systems, and automobiles transformed enormously. But the
transformation was not restricted to devices; digitalization made an imprint in every aspect of life.
Nothing is immune to this change; not our everyday life, not our habits or the way we think and do
In the next decade, change will continue at a high speed and momentum. Artificial intelligence,
augmented reality and virtual reality will all expand very quickly and become inconspicuous routines.
Electric vehicles will be more prominent in traffic. As smart phones have already turned into payment
instruments, the inspiration payment systems take from technology and imagination might soon turn the
days we carry cash or credit cards into a fading memory.
Customer needs and expectations are also rapidly changing and mutating in parallel with the
advancements in technology. While customers prefer simpler and more practical channels they can reach
from anywhere to access products and services instead of conventional methods, they want to experience
time-saving, short and smooth journeys, smart solutions that make their lives easier and personal
touches they find entertaining.
Big data applications, on the other hand, take analyses to a whole new level, and lead to recode
decision-making processes and strategies with its holistic perspective. Data analysis enables better
insight into choices, and allows satisfaction of needs in a more personalized and mass-oriented
manner. Operational excellence and efficiency, automation and robotics began infiltrating all parts of
life. Having entered our lives as a learning and information platform, the Internet is rapidly turning
into an experience platform. Therefore, it becomes critical to understand technology-backed new
experiences and turn them into business models.
As this transition phase continues, planet earth is screaming “climate emergency” to all
the individuals and to all the entities on it. In 2019 Global Risks Report by the World Economic
Forum, environmental risks due to climate change take the first spot within the top ten major risks in
terms of both impact and likelihood.
Garanti BBVA contributes to Turkey’s battle against climate change by prioritizing renewable
investments, applying detailed environmental & social due diligence, promoting energy efficient
buildings and electric & hybrid cars, as well as increasing awareness among its stakeholders.
Having formulated its business model around the goal of “bringing the age of opportunity to
everyone”, Garanti BBVA has a long-term and solid strategy that combines human touch and
technology, the key determinants of our age.
Garanti BBVA aims to make its customers’ lives easier, look after their financial wellbeing,
help them make the right financial decisions, and advise them to grow their businesses sustainably,
while delivering its financial services to everyone at the same time.
The founding executive editor of the Wired Magazine, Kevin Kelly says that the greatest products of
the next 25 years have not been invented yet, and the biggest innovations are yet to arrive, just like
we had no idea about the Internet 25 years ago, the most important invention of our age… Kelly
says we should know that we are not racing against the machines or technology, but with them; in order
to steer them, we need to embrace them and understand how they think.
While Garanti BBVA’s 2019 Integrated Annual Report presents a glance at how Garanti BBVA sees
and prepares for the next decade, it gives an account of how the Bank molds its business model in the
light of mega trends, how it manages risks and captures opportunities, how it executes transformation
and how all of these contribute to its stakeholders’ journeys.