| Create value propositions serving to customers’ needs and life objectives |
Leveraging hyper-personalization and real time contextual interactions while ensuring coherent experience across channels |
Deliver best in class experience via process, product and services re-design, eliminating negative experiences |
Drive cultural transformation by involving all areas |
| Boost incremental business linked to environmental and social opportunities |
Support clients in their decarbonization efforts |
Enhance advisory services on sustainability into all segments |
| Grow in enterprise segments with focus of becoming customers’ preferred bank via embedding radical customer perspective approach |
Ensure best-in-class capabilities and channels with improved processes |
Leverage transactional and cash management solutions |
Improve risk processes & models while creating strong coordination between segments |
| Drive profitable growth across the board with focus on capital optimization |
Grow capital light and fee income businesses with more resource allocation |
Originate to distribute to optimize capital efficiency and maximize client impact. |
| Boost data availability to across the organization |
Drive sophistication of AI engines leveraging GEN-AI solutions meanwhile investing in BI capabilities |
Revamp Tech platform to enable efficiency and innovation |
| Strengthen empathy, client focus, accountability, integrity via driving cultural transformation around purpose & values |
Ensure integration of necessary capabilities by developing and attracting best talent with diversity, internal mobility, reskilling |
Create and embed a love brand, strengthen the sense of belonging and enhance the employee experience |