Our Strategic Priorities

Strategic Priorities

 
A New Wave of Differentiation
1.Embed a Radical Client Perspective in All We Do Create value propositions serving to customers’ needs and life objectives Leveraging hyper-personalization and real time contextual interactions while ensuring coherent experience across channels Deliver best in class experience via process, product and services re-design, eliminating negative experiences Drive cultural transformation by involving all areas
Full Commitment To Growth & Value Creation
2.Boost Sustainability As a Growth Engine Boost incremental business linked to environmental and social opportunities Support clients in their decarbonization efforts Enhance advisory services on sustainability into all segments
3. Scale Up All Enterprise Segments Grow in enterprise segments with focus of becoming customers’ preferred bank via embedding radical customer perspective approach Ensure best-in-class capabilities and channels with improved processes Leverage transactional and cash management solutions Improve risk processes & models while creating strong coordination between segments
4. Promote a Value and Capital Creation Mindset Drive profitable growth across the board with focus on capital optimization Grow capital light and fee income businesses with more resource allocation Originate to distribute to optimize capital efficiency and maximize client impact.
Sound Foundations To Drive Meaningful Impact
5.Unlock the Potential of AI & Innovation via Data Availability & Next Gen Tech Boost data availability to across the organization Drive sophistication of AI engines leveraging GEN-AI solutions meanwhile investing in BI capabilities Revamp Tech platform to enable efficiency and innovation
6. Strengthen Our Empathy, Succeed as a Winning Team Strengthen empathy, client focus, accountability, integrity via driving cultural transformation around purpose & values Ensure integration of necessary capabilities by developing and attracting best talent with diversity, internal mobility, reskilling Create and embed a love brand, strengthen the sense of belonging and enhance the employee experience