Expectation for a secure customer experience against increased and evolving cyber threats and responsible AI use. |
Garanti BBVA Cybersecurity Center Information Security Committee reporting to the Board of Directors,
Tools for ensuring and deploying data security were developed and infrastructure projects aimed at increasing the reliability of infrastructure were carried on. |
Data and Technology |
Business Ethics Customers and end users |
The need for the provision of services giving the underbanked population, particularly individuals with disabilities and the underprivileged population, greater access to financial services. |
Partnership with Blindlook, Accessible Banking Services Women Entrepreneur support program and Garanti BBVA Accelerator Program that support the startup ecosystem within the frame of Inclusive Growth,
Working to increase the financial literacy of individuals and their participation in the banking system for inclusive growth |
Customer Experience |
The need for supporting customers to build on their financial planning skills to help them be prepared against contingencies and plan their future. |
My Ecological Status" section on mobile banking launched in keeping with the focus on financial health, Financial Advisory for our SME customers,
Smarter, customizable solutions for customers using AI, machine learning, and big data applications. |
Customer Experience Data and Technology |
Regularly seek customer opinions and improve services based on an approach aligned with business ethics and protecting customers against risks. |
Net Information Score and Net Promoter Score Measurement,
Conducting root cause analysis of customer complaints and implementing corrective and improvement actions (16 actions in 2024) |
Customer Experience |
Develop consumer products that will support customers’ transition to a low-carbon economy. |
Over 50 sustainable finance products covering all our Retail, SME, Commercial, Corporate segments |
Sustainability |
Reach customers through any channel they need |
Digital onboarding experience Open Banking, >1000 functions set on Garanti BBVA Mobile banking, Uninterrupted service 7 days a week via Live Support line The first customer satisfaction channel offering service 24/7 on social networks: “Garanti BBVA’ya Sor” (Ask Garanti BBVA),
Türkiye’s first AI-based smart assistant: UGI Campaigns, card information, and cardless payment solutions with BonusFlaş. |
Customer Experience |