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Our Purpose

To bring the age of opportunity to everyone

Our Values

At the heart of Garanti BBVA's employee-centric approach lies its Values spelled out with the involvement of its employees in 2017. The values that have been identified through workshops and focus groups with the employees in a bid to redefine them reflect not only the attitudes and the vision of Garanti BBVA employees, but also their working models

 

Underlining the customer-centric approach of Garanti BBVA, this value identifies empathizing with the customer as the top priority of employees, describes the necessity to disclose all kinds of information when responding to customer needs within the frame of responsible business principles, and calls for a result-oriented approach.

Innovation is embedded in the corporate culture of Garanti BBVA that heeds employee opinions. Employees in each position inspire their colleagues and their circles with the job they do. When serving their customers, Garanti BBVA employees go beyond meeting their needs and offer solutions that amaze the clients.

Fostering Garanti BBVA’s work culture, this value encompasses employee collaboration, the importance of commitment to work, and the sense of responsibility that needs to exist in order to achieve the “common purpose”.

 

Our Competitive Advantages

 
TALENT AND CULTURE MANAGEMENT

TALENT AND CULTURE MANAGEMENT

  • Practices focusing on employee happiness and work-life balance
  • Awarded talent programs
  • Platforms for employees to share their suggestions and innovative ideas
  • Development model aligned with changing dynamics, where employees take responsibility for their own development in line with their career goals and shape their developments
  • In accordance to the strategic priority of “The best and most engaged team”, continuous investment mindset with a focus on their development, happiness and well-being in order to ensure work-life balance
  • A fair and transparent management policy based on performance, focused on equal opportunities, diversity and internal promotion
  • Management approach that supports diversity - the only company from Turkey to be included in the Bloomberg Gender Equality Index for four consecutive years
  • 31 hours/employee training on average per annum
  • High conversion rate from physical to virtual training: 33,000 participants in 3,200 digital live training programs
STATE-OF-THE-ART TECHNOLOGY AND DATA SCIENCE

STATE-OF-THE-ART TECHNOLOGY AND DATA SCIENCE

  • Business-integrated and agile project management
  • In-house developed, custom-fit IT solutions and applications
  • Uninterrupted transaction capability and infrastructure security
  • Data-driven and agile decision-making processes
  • Managing data as a corporate asset with governance models
  • Creating intelligence for smart decision making at every level of business by advanced data analytics
  • Continuous investment in people and technology to improve big data engineering and analytics
SEAMLESS CUSTOMER EXPERIENCE MANAGEMENT

SEAMLESS CUSTOMER EXPERIENCE MANAGEMENTSEAMLESS CUSTOMER EXPERIENCE MANAGEMENT

  • Lean and clear processes/customer journeys designed through customers’ eyes
  • Products and services blending customer needs and tendencies with emerging trends
  • Smart business processes offering fast and flexible solutions
  • Multi-channel customer relationship management tools delivering solutions to customers at the time and place of their choice
  • Suggestion systems that help the customers make the best financial decisions
  • Employee approach that places customers at the center of its activities and prioritizes customers at all times
STRONG BRAND AND CORPORATE REPUTATION

STRONG BRAND AND CORPORATE REPUTATION

  • Holistic reputation management approach and strong reputation index
  • Garanti BBVA is described by consumers as “A pioneer in technology, offering innovative solutions to its customers’ needs, approaching its customers in a close, convenient and clear manner”
  • Holistic communication and community investment programs focused on social impact contributing to corporate reputation and brand equity
  • The only company from Turkey listed for the sixth consecutive time after qualifying also in the reporting period in the Dow Jones SustainabilityTM Emerging Markets Index, one of the most eminent platforms evaluating global sustainability performances of institutional companies
SEAMLESS EXPERIENCE ACROSS ALL CHANNELS

SEAMLESS EXPERIENCE ACROSS ALL CHANNELS

  • Service model at branches capturing the benefits of digital world for better customer experience
  • Presence in 81 cities with widespread branch network
  • Leading position in mobile & internet banking; exceeding 9.6 million digital active customer base
  • BonusFlaş: Campaigns, card activities and new generation payment technologies in a single platform
  • Rapid and secure e-commerce payment without sharing card information in more than 2,100 entities via GarantiPay
  • 5,300 ATMs, also serving non-bank customers through cardless transactions
  • Leading financial Customer Contact Center with more than Integrated Annual Report 2020
 

Our Strategic Priorities

What We Stand For

FINANCIAL HEALTH

  • Financial advisory to our customers to help them make the right/healthy financial decisions
  • Offer our customers solutions and suggestions that cater to their needs so as to help them attain their goals
  • Deliver an excellent customer experience by placing the customers at the center of all our activities
  • Build long-lasting relationships with customers and be their trusted partner

SUSTAINABILITY

  • Positively influence customers, decision-makers and the sector being the leading bank in sustainability; continue to support raising increased awareness of this matter
  • Increase the diversity and use of our sustainable products offered to customers
  • Observe climate change-related risks and opportunities; integrate them into our business processes and risk policies
  • Focus on community investment programs which deliver impactful outcomes on material topics and observe impact investment principles
Drivers of Superior Performance

REACHING MORE CUSTOMERS

  • Expand our customer base and deepen our customers’ relations with our Bank
  • Be wherever our customers are; make effective use of new channels including digital customer acquisition and partnerships
  • Grow in areas of focus while monitoring risk and cost

OPERATIONAL EXCELLENCE

  • Constantly build on our business model in various ways including process automation, transaction convenience and enriched remote services, etc.
  • Increase end-to-end digital solutions, continue to improve experience through investments in our digital platforms
  • Use capital effectively and maximize our value creation while focusing on sustainable growth
  • Constantly improve our business model and processes with operational efficiency point of view while pursuing cost and revenue synergies
  • Effectively manage financial and non-financial risks
Accelerators to Deliver on our Strategy

DATA AND TECHNOLOGY

  • Increase the agility and strength of our technological infrastructure and platforms
  • Speed up our solution processes through artificial intelligence, machine learning and big data interpretation, which is important in the day-to-day operations of the Bank
  • Effectively use data analytics in various areas such as offering the right product to our customers, pricing, risk management, etc.

THE BEST AND MOST ENGAGED TEAM

  • Invest in our human capital with a focus on their development, happiness and well-being in order to ensure work-life balance
  • Form teams nurturing our values, possessing team spirit, acting with shared wisdom, thinking big, are socially responsible and result- oriented
  • Adopt a fair and transparent management policy based on performance, focused on equal opportunities, diversity and internal promotion
 
 

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