With its continuous and uninterrupted investments in
technology, Garanti BBVA has erected its digital transformation
strategy on offering a full-scale and integrated banking platform
encompassing simple, accessible and personalized banking
transactions and services. In this context, it is always a priority
for the Bank to listen to customers’ needs and respond to them
in a prompt manner. While continuing to constantly invest in
Information Technology systems guaranteeing information
security, Garanti BBVA also takes precautions against all risks
that could prevent secure and uninterrupted service, and
measures the results within the context of customer satisfaction
on digital platforms.
For Garanti BBVA, digitalization is a key material topic given
focus by both internal and external stakeholders. Therefore,
technology is an integral part in the decision-making mechanism,
which supports process efficiencies and continuously drives
the Bank forward. With a single source of data and common
understanding, technology is used within Garanti BBVA as
an enabler for top-down fast decision-making and strong
communication. It is reflected in the way the Bank does business
like CRM applications and segmentation, innovative products
and services, and a paperless banking environment.
In our day, digital transformation and advancing technology
made data acquirable, storable, and most importantly,
processable, at every point of customers’ contact with the Bank.
AI and machine learning that can be embedded in any work
process allow offering smarter, differentiated and customized
experiences for customers.